Every day I get about a hundred emails in an account I use for signing up to email lists.

How many of these emails I read changes with my mood and inclination as well as how much time I have – but typically I only actually open and maybe read one or two a day,

Although I have had useful information from Richard in the past I don’t always open his emails – so something in the title of this email must have caught my eye.

The content of his email then did their job of making me bother to click on a link to John’s offer – then it was down to John’s sales copy.

Here’s the email Richard sent:

Title: (CLOSING Forever) … From ZERO to PROFIT in 31 days

Hey, I just got an email from John letting me know the doors are closing in a few hours time and his 31 day coaching will be gone FOREVER.

Richard’s Link to John Thornhill’s One Month Mentorship WSO offer

John has not only made millions online, but he’s also helped countless other people find success on the internet too. Now he’s giving access to his best selling coaching program that helped those same people, but now he’s offering it with a massive 90% discount.

This will take you by the hand and show you EXACTLY what to do in order to go from ZERO to PROFIT in just 31 days. John is someone I know personally and this has to be one of the highest value offers I’ve seen, and I know you’re going to love it too…

But you have to hurry … Because this is such a limited discount, John is closing this down in just a few hours. My advice is get in now before the price goes back up (…even at full price it’s a great value product, but act now and you save over 90%)

Check it out here while you can:

Richard’s Link to John Thornhill’s One Month Mentorship WSO offer

Talk soon!

Richard

P.S. Don’t worry if you don’t have the time to do this at the moment, your 31 days of training does not have to be intense and back to back.

You can spread your 31 days out if you need to but if you want in you need to act now before he closes the door.

Richard’s Link to John Thornhill’s One Month Mentorship WSO offer

I’ve just bought John Thornhill’s One Month Mentor program – and plan to record my daily progress with it here.

Like many internet marketers, I constantly have problems with getting organized, prevarication and distraction with shiny new objects. I’m not a newbie online – but I know I have lots of room for improvement!

Anyway, I got an email from Richard Legg amongst over a hundred emails I get most days, in the account I use every time I sign up for anybody’s autoresponder  list

I’m not sure what caught my eye on Richard’s email, but he has provided useful info before so I clicked his link to John’s One Month Mentor program.

You can check out Richard’s email here

John was keeping his training program offer for just 7 days – and I was reading it a few hours before it closed.

Although the program is now closed, you can check out the sales copy that sold me here.

What I plan to do is check out John’s training material day by day and meticulously follow his instructions – well mostly! – and keep a log of how long I have spent learning and carrying out the training.

And I’ll also let you know how my site progresses with traffic and $

When starting out online, most people do not have any of their own products to offer for sale.
The Guru’s answer is ‘that’s not a problem – just promote affiliate products and keep half (or more) of the sales price for your own profit’.

Like all easy answers there are plenty of catches for the unwary ‘newbie’ marketer.
So to help you avoid some of these pitfalls – and keep more of your hard earned sales cash, here are a few pointers of things to avoid:

The Listbuilder
Visitors you send to an affiliate offer are valuable – and they are YOUR visitors.
Listbuilders typically have to pay 50cents to $1 for every new person they get to sign up to their list.
So if the first thing your visitors see is an opt-in for the affiliate offer – not only have you just ‘given’ your affiliate partner $0.75, but they have been distracted from the one reason you sent them there = to buy something.

I know, you will be given a very plausibily explanation that people don’t buy on the first or second visit and need to be contacted 5 or 6 times before they buy.

That may well be true – but the point is, your visitors are your prospects and giving them to somebody else really is throwing $ away. Even Google would give you some money for each visitor with their Adsense program.

Poor Converting Offers

The affiliate offers you choose need to convert your visitors into buyers – and then cash for you.
Unfortunately there are many barriers preventing prospects from becoming buyers.

Firstly, any offer needs to provide proven value. If you don’t know anything about the product or service you hope to sell – how could you convince your family and friends to buy it? So only promote products or services you really believe offer excellent value.

Then the landing page you send targetted visitors to needs to convert into sales.
Rates at which your prospects are converted into buyers is a fundamental factor determining how much money you can and will make.
I know from painful experience that many affiliate offers need to be sent more than 1000 and some as many as 10,000 targetted visitors to make just a single sale.

While others may reward you with a sale from just 10 visitors or less!
Such a big difference that you ignore this problem at your peril.

Landing Page Targetting Relevance

Intimately related to conversion rates, landing page relevance is an essential ingredient for success.

If you want to sell Christmas Costumes and you have a site with individual pages of information about Father Christmas Costumes, Elf Costumes and Fairy Costumes for example. You better make sure that when one of your visitors clicks on your site for more information about a particular Fairy Costume, they are taken to a page where they can see and buy the costume of their choice.

Sending them to a page where they then have to search for what they are interested in is one of the quickest ways to get them to move on.

Suggestions

When starting out to create a business online, money is usually tight.
But avoiding spending a little wisely can be even more expensive in the long run.

My suggestion is to start off by setting up a campaign to send a trial number of visitors to any chosen affiliate offer.

It really doesn’t matter whether you decide to use SEO or Google AdWords and target keywords or Banner Ads or Social Media and target demographics. Once you have sent 100 or 200 visitors to an offer you will get a pretty good idea how many sales (if any) you are likely to get by scaling up your traffic.

But doing something and testing the results is far better carrying on regardless.

My preference is to use Google Adwords but only pay a low price for traffic. This might take a week instead of 10 minutes but cost 20cents a click instead of $2.
I have tried other methods such as PPV banner ads but find that starting cold, my clicks cost far more than if I had bought them from Google.