Should I use Clickbank WarriorPlus or JVZoo for a WSO?
Now that I’ve completed my first Warrior Special Offer I can clearly see some of the differences between using Clickbank, WarriorPlus and JVzoo for sales processing.
There are advantages and disadvantages with each.
Affiliate Commissions
My first gripe is with WarriorPlus.
By default, if visitors have not been sent by an affiliate leaving a cookie on the buyer’s PC, then they keep all the affiliate commission for themselves!
That’s in addition to any upfront or ongoing % fees.
So if I offer 50% commission for my WSO then they grab commission form ALL the traffic on WarriorForum – that have have paid for with my initial $40 or each extra $40 when I ‘bump’ the WSO thread.
I’ve since discovered that I can send additional traffic using my own affiliate link to the offer.
But that also stops me using traffic such as PPC from Google Adwords because they don’t allow redirects for advertising.
Apparently JVzoo do the same.
Only Clickbank don’t engage in such underhand practices – making them the clear winners by allowing vendors to avoid paying out commission when no affiliate has driven traffic to the offer.
Attracting Affiliates
Most of my initial sales came from affiliates driving traffic to my WSO.
The largest affilite made about 50% of the sales.
So attracting affiliates is essential.
I have only made one WSO using WarriorPlus – and the reason I chose them was because of the sheer number of affiliates using the site to find Internet Marketing products they want to offer their lists.
JVzoo and Clickbank also attract affiliates – but I don’t yet know how many affiliates they are likely to help you find , or the volume and quality of traffic they can send.
Costs
Warriorplus offer the choice of paying $19 up front once or 2.9% + $0.10 per sale.
JVZoo have a flat rate 5% per sale fee.
Clickbank have a $50 upfront cost plus a review process that takes much longer than WarriorPlus or JVzoo, plus an ongoing cost about 9% per sale.
An additional ‘problem’ with clickbank is that in the EEC they automatically add VAT (20%) to the product cost.
Now if you have an EEC business that is registered for VAT – that’s great and saves a lot of time and hassle.
But if you are just starting out, customers getting hit with a 20% VAT markup before they pay is a sure way to lose a percentage of them before they buy.
$ prices start looking like £.
Not much of a problem for a $5 product but very off-putting for a $47 product from a USA vendor who shouldn’t be charging me VAT in the first place!
So the winner is …?
Depends on what you are selling, where your traffic is coming from, the price of your product or service, your percentage affiliate commission and whether you need to charge tax or not.
Advatntages of Driving Traffic Directly to a WSO
WSO pages make excellent sales landing pages because of all the useful comments and reviews that appear on the page.
Personally, I think this is the biggest advantage of paying for a WSO – far out-weighing the organic traffic sent there from the forum.
I guess that must be the case, otherwise the biggest marketers would bump their offers far more often?
WarriorPlus is the most restictive – because their system only works with Buy buttons added to WSO pages.
JVzoo is more flexible – because you can add their Buy buttons to any web page.
Clickbank is best because not only can you use their Buy buttons on any web page, but only need to pay commission to affiliates who have earnt it!