Lessons from Color Magic WSO

It’s now been a couple of weeks since I launched my first WSO with Color Magic

Probably the most important lesson I’ve learnt is that affiliates drive most of the traffic and sales – making warriorplus one of the best places to get started.
Their site automatically attracts affiliates to new offers.

That’s why it takes time to make WSO’s really profitable – because it takes time to grow a list of affiliates.

My initail conversion rates of 2 to 3% have now improved to average over 6%.
But these figures hide huge differences in performance:

  • My biggest and most successful affilite made around half the total sales with a conversion rate of 10% – he clearly knows what he is doing!
  • 80% of affiliates sent virtually no traffic
  • A couple of affiliates sent single clicks with one sale each – suggesting they were just buying for themselves or a friend

The second lesson I learnt was that warriorplus takes commission when there is no other affiliate.
A bit cheeky – because they benefit so much from every $40 paid to start or bump a WSO.

Only now have I discovered they provide affiliate links for vendors.
So my next step is to pay to drive traffic to my Color Magic WSO
I think that’s more cost effective than bumping the WSO because so few of my sales come directly from WarriorForum traffic viewing the WSO.
Traffic from affiliates get driven to the WSO page anyway.

I first set up a Google Adwords campaign with a link to my offer on WarriorForum – but that got disallowed with no reason given, just a link to their terms and conditions page. One link on their email was even broken!
Arrogant in ways that only a company like Google can be.
Not many businesses can treat customers with such incredible indifference.
So I just deleted the campaign rather than waste more time on it – guessing what Google don’t like.

A few days ago I purchased a WSO, called ‘The bill Collector Slayer’, from Ari Rothland.
This WSO is a course about how to make money using banner advertising.
So now my plan is to test out driving traffic to my Color Magic offer using banner ads.

As the product owner of Color Magic I get just $2.78 from each affiliate $7 sale after paying warriorplus and paypal.
But using my own affiliate link to drive traffic this increases to $6.13

With a 5% conversion rate from clicks to sales that means I can afford to pay up to $0.30 per click for traffic.
That’s my idea at the moment.
Later today I’ll see if my guru Glen Hopkins can provide any other ideas on what I should do next.

 

 

Initial results from my first WSO

It’s now 2 days since I launched my first WSO for Color Magic

I decided to use Warrior Plus for the offer to manage payments and affiliates for a few reasons:

  • They provide great real-time stastics.
  • They have lots of affiliate marketers.
  • They offer immediate payment – to me and affiliates.
  • Their site is highly ranked and loads quickly.

Within minutes of the WSO going live, I started to get affiliate requests.
That was great, apart from the fact that most, but not all,  requests were from affiliates with little activity or reputation on Warrior – making it difficult to decide whether to accept or deny their requests.

I new I needed affiliates, but didn’t really understand just how important they are – but over 70% of my traffic and sales came from affiliates driving traffic to my WSO offer page

My WSO thread slipped off page one in about 12 hours then off page two within 24 hours – when I could pay another $40 to bump it back again.
Two days on and my WSO has slipped to page 4

Conversions from hops to sales have been around 3% – not great, but that seems to be typical of many new offers from WarriorPlus.
The  Color Magic WSO is on sale for just $7.
John Thornhill suggests $5 works best for him – maybe that would help conversions, but I’m not so sure.
Glen Hopkins suggested offering 100% commission rather than 50% – but visitor numbers have dwindled too much to test that now.

Ideally I think I need an offer to convert much better to give marketers at least 30 cents a hop.
This equates to 6% conversions for a $5 product or 4.3% for a $7 product – if I offer affiliates 100% commission.
Or twice these numbers for only 50% commission.

So now I’m wondering exactly how can I prepare a sales page that converts at 6% before I actually pay my $40 for a WSO?

 

 

Finally launched my first WSO

Today, I finally managed to launch my very first Warrior Special Offer for a brand new and unique software program called Color Magic – apologies to my UK colleagues but theonly useful domain available use the US spelling for colour!

I think this is a great product and I was lucking enough to get a genuine unbiassed review and recommendation from a respected Warrior.

A number of other people offered favourable reviews in return for review copies – but I declined these offers, because their value is really questionable.

I really hope users find Color Magic useful – and manage to grab a copy at the special introductory price of just $7
My present plans are to raise the price to £17 or $27 early in the new year, but I first want to check this out with an expert or two.

Hope you’ll check back to discover how I got on with this offer.