Should I use Clickbank WarriorPlus or JVZoo for a WSO?

Now that I’ve completed my first Warrior Special Offer I can clearly see some of the differences between using Clickbank, WarriorPlus and JVzoo for sales processing.

There are advantages and disadvantages with each.

Affiliate Commissions

My first gripe is with WarriorPlus.
By default, if visitors have not been sent by an affiliate leaving a cookie on the buyer’s PC, then they keep all the affiliate commission for themselves!
That’s in addition to any upfront or ongoing % fees.

So if I offer 50% commission for my WSO then they grab commission form ALL the traffic on WarriorForum – that have have paid for with my initial $40 or each extra $40 when I ‘bump’ the WSO thread.

I’ve since discovered that I can send additional traffic using my own affiliate link to the offer.
But that also stops me using traffic such as PPC from Google Adwords because they don’t allow redirects for advertising.

Apparently JVzoo do the same.

Only Clickbank don’t engage in such underhand practices – making them the clear winners by allowing vendors to avoid paying out commission when no affiliate has driven traffic to the offer.

Attracting Affiliates

Most of my initial sales came from affiliates driving traffic to my WSO.
The largest affilite made about 50% of the sales.
So attracting affiliates is essential.

I have only made one WSO using WarriorPlus – and the reason I chose them was because of the sheer number of affiliates using the site to find Internet Marketing products they want to offer their lists.
JVzoo and Clickbank also attract affiliates – but I don’t yet know how many affiliates they are likely to help you find , or the volume and quality of traffic they can send.

Costs

Warriorplus offer the choice of paying $19 up front once or 2.9% + $0.10 per sale.
JVZoo have a flat rate 5% per sale fee.
Clickbank have a $50 upfront cost plus a review process that takes much longer than WarriorPlus or JVzoo, plus an ongoing cost about 9% per sale.

An additional ‘problem’ with clickbank is that in the EEC they automatically add VAT (20%) to the product cost.
Now if you have an EEC business that is registered for VAT – that’s great and saves a lot of time and hassle.
But if you are just starting out, customers getting hit with a 20% VAT markup before they pay is a sure way to lose a percentage of them before they buy.
$ prices start looking like £.
Not much of a problem for a $5 product but very off-putting for a $47 product from a USA vendor who shouldn’t be charging me VAT in the first place!

So the winner is …?
Depends on what you are selling, where your traffic is coming from, the price of your product or service, your percentage affiliate commission and whether you need to charge tax or not.

Advatntages of Driving Traffic Directly to a WSO

WSO pages make excellent sales landing pages because of all the useful comments and reviews that appear on the page.
Personally, I think this is the biggest advantage of paying for a WSO – far out-weighing the organic traffic sent there from the forum.
I guess that must be the case, otherwise the biggest marketers would bump their offers far more often?

WarriorPlus is the most restictive – because their system only works with Buy buttons added to WSO pages.
JVzoo is more flexible – because you can add their Buy buttons to any web page.
Clickbank is best because not only can you use their Buy buttons on any web page, but only need to pay commission to affiliates who have earnt it!

It’s now been a couple of weeks since I launched my first WSO with Color Magic

Probably the most important lesson I’ve learnt is that affiliates drive most of the traffic and sales – making warriorplus one of the best places to get started.
Their site automatically attracts affiliates to new offers.

That’s why it takes time to make WSO’s really profitable – because it takes time to grow a list of affiliates.

My initail conversion rates of 2 to 3% have now improved to average over 6%.
But these figures hide huge differences in performance:

• My biggest and most successful affilite made around half the total sales with a conversion rate of 10% – he clearly knows what he is doing!
• 80% of affiliates sent virtually no traffic
• A couple of affiliates sent single clicks with one sale each – suggesting they were just buying for themselves or a friend

The second lesson I learnt was that warriorplus takes commission when there is no other affiliate.
A bit cheeky – because they benefit so much from every $40 paid to start or bump a WSO.

Only now have I discovered they provide affiliate links for vendors.
So my next step is to pay to drive traffic to my Color Magic WSO
I think that’s more cost effective than bumping the WSO because so few of my sales come directly from WarriorForum traffic viewing the WSO.
Traffic from affiliates get driven to the WSO page anyway.

I first set up a Google Adwords campaign with a link to my offer on WarriorForum – but that got disallowed with no reason given, just a link to their terms and conditions page. One link on their email was even broken!
Arrogant in ways that only a company like Google can be.
Not many businesses can treat customers with such incredible indifference.
So I just deleted the campaign rather than waste more time on it – guessing what Google don’t like.

A few days ago I purchased a WSO, called ‘The bill Collector Slayer’, from Ari Rothland.
This WSO is a course about how to make money using banner advertising.
So now my plan is to test out driving traffic to my Color Magic offer using banner ads.

As the product owner of Color Magic I get just $2.78 from each affiliate $7 sale after paying warriorplus and paypal.
But using my own affiliate link to drive traffic this increases to $6.13

With a 5% conversion rate from clicks to sales that means I can afford to pay up to $0.30 per click for traffic.
That’s my idea at the moment.
Later today I’ll see if my guru Glen Hopkins can provide any other ideas on what I should do next.

It’s now 2 days since I launched my first WSO for Color Magic

I decided to use Warrior Plus for the offer to manage payments and affiliates for a few reasons:

• They provide great real-time stastics.
• They have lots of affiliate marketers.
• They offer immediate payment – to me and affiliates.
• Their site is highly ranked and loads quickly.

Within minutes of the WSO going live, I started to get affiliate requests.
That was great, apart from the fact that most, but not all,  requests were from affiliates with little activity or reputation on Warrior – making it difficult to decide whether to accept or deny their requests.

I new I needed affiliates, but didn’t really understand just how important they are – but over 70% of my traffic and sales came from affiliates driving traffic to my WSO offer page

My WSO thread slipped off page one in about 12 hours then off page two within 24 hours – when I could pay another $40 to bump it back again.
Two days on and my WSO has slipped to page 4

Conversions from hops to sales have been around 3% – not great, but that seems to be typical of many new offers from WarriorPlus.
The  Color Magic WSO is on sale for just $7.
John Thornhill suggests $5 works best for him – maybe that would help conversions, but I’m not so sure.
Glen Hopkins suggested offering 100% commission rather than 50% – but visitor numbers have dwindled too much to test that now.

Ideally I think I need an offer to convert much better to give marketers at least 30 cents a hop.
This equates to 6% conversions for a $5 product or 4.3% for a $7 product – if I offer affiliates 100% commission.
Or twice these numbers for only 50% commission.

So now I’m wondering exactly how can I prepare a sales page that converts at 6% before I actually pay my $40 for a WSO?