A couple of months ago I paid just $27 for John Thornhills ‘One Month Mentor’ training course.
Well worth the price – and as a bonus John offered a mastermind mentoring session for small groups where he would help and answer any questions.

Well last night, my session with John finally arrived.
I expected about 10 people would be on the call – after all John had sold 100’s of copies of his ‘One Month mentor’ course.
So I reckoned I would be lucky to get 5 minutes of John’s time and attention.

What really surprised me was that only a few people were on the call – so I was lucky enough to get all of John’s time and attention for over 20 minutes! How lucky was I?

What I wanted to quiz John about was the best way to market my software – and here are his recommendations:

• Set up as WSO at a starting price of $5 to $7 maybe increasing to $9
• Don’t bother with Clickbank for now
• Avoid warriorplus – too many people have had Paypal accounts shut down
• Use JVzoo as a payment processor
• Don’t get hung up on copy protection – check out his blog comment
• OK to keep a separate sales page at headermagic.com with price $27 to $47
• Consider offering white label software as PLR upsell for $27
• Add bonuses to offer

John also answered a number of things I was unsure about:

• You can’t split test WSO – only buy separate one at $40 a pop
• Don’t just start with one product – but get others out there – maybe one a week
• Make use of his WSO domination course – that I bought as an upsell, but haven’t used yet

Since the call, I have been trying to clarify a real business plan.
I’ve discovere the real problem with making money online is not about a lack of how to do things but rather not knowing what to do and spend time on.

Like all software developers, I constantly ‘waste’ time improving my products – because I am always thinking up new ideas – but this doesn’t help bring in $ to pay the bills!
So now I’ve been refining my processes so that I can start releasing new software products at regular intervals and build some marketing momentum – because creating a working product is very definitely only half the job.

Thanks again for your help John

Header Magic is my latest piece of software – allowing anybody to create professional looking Headers and Facebook Banners in minutes – with no need to learn how to use any image complicated image editing software.
Update – the software is 100% ready along with customized graphics and a couple of great bonuses.
But my problem is the lack of back end products to sell.
One fully working product called Instant Image Grabber and I am rebranding as Clik-n-Snap – similar to Snagit but at a fraction the price.
Another I have just started work on is Magic Watermark. The software works well but I wasn’t happy with the initial graphics I ordered and need to get them done again.
Meanwhile I’m working on creating a version of HopProtector – watch out for details in a post coming very soon.
Check out progress at headermagic.com

Day 18 Sunday 6 May 2012 suggests tools for editing HTML web pages with a sample sales letter template.

John uses Microsoft’s Expression Web for editing HTML – available for 60 day trial then $149 for the professional version or $599 for the Ultimate edition.

After providing a quick review of using Expression Web, John went though an example of editing a Sales Page HTML

HTML Template for editing

document

Alternatives are NVu, Kompozer and PageBreeze – all available as free versions.

I sometimes use SeaMonkey’s HTML editor – this is an updated version of Mozilla’s editor before they went separate ways to create Firefox.

Clever as all these HTML editors are they sometimes go wrong in weird ways – moving code you might have carefully edited.
So I have found it essential to also use text editor Notepad++ that recognises formatting of lots of different types of documents –  including HTML and php.
It formats your text in meaningful colours – and even has a feature that allows you to upload to a server via FTP, making online code testing a breeze.
By the way Notepad++, is a free software program.

Summary of time spent for the day:

• 3 minutes creating MP3 audio files
• 17 minutes listening to audio files while out walking
• 5 minutes making notes of days activities (to help me rinse and repeat later)
• 25 minutes watching videos and doing the days work including blog posts
• 0 minutes sorting out technology problems

Summary of time spent on One Month Mentor to date:

• 116 minutes creating MP3 audio files
• 250 minutes listening to audio files while out walking
• 297 minutes making notes of days activities (to help me rinse and repeat later)
• 1119 minutes watching video and doing the days work
• 195 minutes sorting out technology problems

No progress yet on being 21 hours behind and needing to spend about $178 to get up to date for one product.